SEO is not a typical science. Had it been so, most of us would have known it. However, being able to rank top in search engine results seems like secret magic. Not every marketer, brand, SEO professional, eCommerce website owner or an online retailer gets it right. You can always implement specific SEO strategies on an end-to-end basis, which will result in high search engine ranks.
The best way to learn these strategies is via trial and error process. Most SEO experts have added to their SEO know-how through the trial and error process. But there’s also a saying that you need to be aware. The more you attempt to beat the system, the more search engines will be changing algorithms to fight deceitful tactics. Regarding SEO, it is essential you know the best ways for on-site SEO strategies to dominate Google.
There are several tactics to follow! However, the three on-page SEO tactics discussed below are found to be more helpful than others.
1. Set-up the apt blog post title
An apt optimized blog post title is what will equip you to rule over Google. It will also allow you to enhance your website to your first webpage. The main reason is the click-through-rate, which you must maximize. Google tracks your CTR and then push sites with an increased CTR on top of the SERP’s. The moment your page is clicked more times than the existing competition online, Google gets the sign that your webpage has more relevancy on a chosen keyword.
You need to make use of the correct keyword phrase. The articles should be optimized for keywords. So, target a specific keyword for every article. Keep the precise keyword phrase in your title, within the first three to four words.
Also, focus on creating the apt title. Google should display only 57 characters to ensure that each character gets used. The title that effectively maximizes the CTR and enhances Google ranks follow a formula, i.e. (Number) (Adjective) (Keyword Phrase) (Time). A clear example would be “15 Online Marketing Strategies to Make More Online Sales Today”. To get more idea on this, you can reach out for Kotton Grammer SEO tactics online and the like and get professional assistance.
2. Make your blog posts detailed and lengthy
Have you decided to fill your site with approximately 50 articles? And did you also plan the word length for each between 450 and 500 words, so that Google notices your website? If yes, then you have been doing this entirely wrong. Today, Google concentrates on content quality and not the quantity. Google would love a website of 15 pages of high-quality content.
Is it possible for you to educate a reader about a subject in just 500 words? Most people would say no. Anything that is worth reading, sharing and bookmarking again, needs to have a content of 1000 words at least.
Wondering what the apt word count is? Frankly speaking there isn’t one. If you feel 1000 words is enough to explain your article appropriately to people, go ahead with this count. Also, if you think that you need to increase it to 3500 words, go ahead and maximize the word count. Many case studies have highlighted that the common word length that leads to the best result in Google is usually 2,450 words. So, you must write at least for 1,000 words, and you can aim for more like 2000 or 3000 words depending on your topic and research material.
However, you should avert a penalty. We know now that Google wants long content. There’s something called “thin content penalty” that exists even today. And if you have an excess of short articles, you might also be penalized, like making your website disappear from entire Google search.
Google keeps track of who is spending time on your website. Use Google Analytics, and you’ll have access to this report. To be able to read a 2000-word content on your website a reader needs to spend adequate time on your site. So, what about the 500-word articles you have now. Your readers will scan it fast and move on.
Furthermore, there’s another advantage here. When you curate good quality long content, it helps you get an increased number of backlinks. Also, the other websites are likely to reference your site in their articles and posts as well.
3. Smartly optimize the page load time of your website
Want to enjoy the first rank on Google search results? If yes, your website speed needs to be fast. Google ranks pages based on their overall website and page. If your site is slow, you will lose your web traffic. Online visitors often click to return to the earlier web pages or close the website entirely because the site speed is slow. Today, when most websites are loading quick, online visitors don’t want to browse through a slow website.
A website with good speed enhances crawl rates. When the Google spider browses your website, it might want to spend some time in the site. Chances are it is searching for updated pages and new web pages for indexing. When the site speed is low, the spider will run out even before Google has finished checking your fresh web content.
We are aware that Google prefers websites that have a favorable “time on page” count. However, they also prefer sites that have fewer bounce rates. Bounce rate is a percentage of online visitors who visit one page and then move out. You also need to maximize your website’s metrics. It will help you in Google’s search results.
However, to be able to get your website the best speed you need to select the best hosting as well. If you’ve chosen a budget web host, you will get the quality service that you’ve paid. And in case you want a site that loads fast, you need to increase the payment. Several factors increase the website speed. But the function done by the host is also crucial. So it’s smart to opt-in for a standard hosting plan.
Every website and the online business owner wants their site to rank high on Google. And with the best players competing with you, on-page optimization at times becomes a challenge. Do you want to dominate the Google space with your on-site SEO and enjoy better visibility? If yes, you can use these three tactics as a good starting point.