Even though there are some factors that always get talked about regarding website page rankings, the actual rank is the culmination of innumerable ranking factors and their interaction with each other. Since there is not much information regarding ranking parameters that is shared by Google, SEO professionals need to determine the most important factors and how they can be leveraged to achieve a higher rank. While surveys of millions of pages tell us that the most vital factors are content, site structure, and links, there are quite a few other lesser-known ones that can also significantly impact the ranking. Some examples:
Age of the Domain
Google says that it factors in the domain age when allocating search results page ranks. The justification being that if the domain is old, there is sufficient reason for users to have sustained it for so long as most domains with low-quality content and poor value tend to die relatively quickly. The domain age is a fairly tamper-proof factor as there’s nothing you can do about making it older than it actually is. The best thing you can do is to stick to using one domain for long so that the authority associated with age is available to you, says a senior consultant at Tayloright. You can, of course, buy a very old domain, junk its contents and make use of its age; however, to what extent this will be practical remains to be seen.
Social Media Signals
The impact of your activity on the social media on your search rankings has been hotly debated by SEO professionals for long. There are some pretty solid indications that your activity such as content sharing, posts, and even to a certain extent, your authority on any platform could exercise influence on your page rank. Even though these are considered secondary to backlinks in the content quality evaluation, they still can’t be completely ignored in your SEO campaign. Lending further credence to the importance of social media activity, it is now quite common to see references of social media profiles in Google search results on the first page itself.
For quite some time, it has been well-known that Google gives preference to new content over old when allocating ranks. This is evident from the improvement in the rank of a blog post once you update the content with fresh information. This is in line with Google trying to deliver the most current information to users. When an article is rewritten completely to include current information it gets a better ranking boost than when minor changes are executed. If you lack effective SEO ideas, refreshing your older content might just be the thing that gets you better visibility.
With Google paying increasing attention to the user experience to indicate the value of a site, factors like a sustained jump in click-through rates can elevate your rankings. Other factors like the number of repeat visitors, as well as, the time users spend on the site are vital inputs for Google’s ranking algorithm.
Author Bio: Maria Jones is the chief marketing manager of a reputed sports apparel brand. She has worked closely with Tayloright to boost visitor traffic and conversions from target audiences.