Are you running startup ? you must have decided few marketing strategy for your startups. Search Engine Optimization is one of the technique that can generate more traffic for your business. In this Digital Era 90% of people search online and most of them are searching from mobile devices. people spend most of the time on internet searching things on search engines for products and services.
Local SEO also plays a very vital role if you are targeting local people for your business. If you are living in manchester city then you must visit WebProjectUK.
Here are a few things you could do to get started with SEO (Search Engine Optimization) for your startup:
Identify target keywords
The very first step is to identify at least a few search terms that users might use to search your business online. These are called as keywords. Pick at least a handful of these keywords and optimize your website to use them. There are a few keyword research tools available that you can use to find the most common search terms used. Integrate these search terms into the content of your website, in the HTML tags as well as the links. This will help search engines understand what your website is about.
Implement branding efforts
Once users reach your website via search results, your business must come across as something authentic and credible. This is exactly why you must pay attention to the branding aspects of your website. Design your logo with care. Select the color palette that reflects trust and decide upon a tag line and such other elements that decide the credibility of your web presence.
Focus on content creation
Content creation is by far the most popular means to gain visibility for your website. The idea is to post fresh content frequently – in the form of blogs. Make sure that you use the targeted keywords in each of your blogs so that your content is found for relevant searches.
Commit to social networking
Social media cannot be ignored as a marketing platform. In fact in today’s day and age, it is the most powerful marketing platform. When everyone, all over the world is on social media, it’s of utmost importance that your brand has a presence there. Further, make sure that you gather a large fan base and stay in touch with your customers.
Install Google Analytics
Well, with any marketing, you never know where you are unless you have some measurable output. Google Analytics helps you understand how well your website is performing.
There is no business without competitors! It is also important that you keep a close eye on your competitors and their SEO strategies. This is not to copy, but to adjust and make changes to ours so that we get a competitive edge!
Well, finally, it is necessary that you check out your links. Make sure that you build a good number of links from authoritative websites. Take into consideration all the simple things that make a difference in the way your business grows.