Starting a one-man company is an idea that has so many benefits. First of all, you get to call all the shots, make all the calls and grow the company at your own pace. The cost of running a one-person startup is incredibly low and you don’t have to worry about things like overtime, paid leave and other employee-management tasks. You do what you can whenever you can and there’s no stopping you in this. Other than this, you get to keep all the revenue, which, in turn, motivates you to work even harder.
The problem, nonetheless, lies in the fact that you have to do it all on your own. This includes highly specialized tasks like marketing. With that in mind, here are several efficient marketing methods for you to try in order to promote your one-person startup.
1. Connections and referrals
Word of mouth (WOM) referrals are, by far, the most potent method of promotion and the easiest way for you to get new clients. Fortunately, you get to earn them through networking and by providing exceptional services, both of which are fairly easy to do as a one-person enterprise. All you have to do is have a positive attitude towards your clients, deliver on your end of the deal and not be afraid to ask them for a referral. You also need to think outside of the box and even use friends, family and neighbors to help you out. Simply ask them to refer you to someone who needs your services or leave a positive review somewhere.
2. Make friends with influencers
Another thing you can do, which is somewhat similar to what we’ve previously discussed, is to make friends with a niche influencer. To do this, you can reach out to them directly or use a more efficient approach and start sharing, liking and giving positive comments on their content. The latter can be quite tricky due to the fact that there’s no guarantee your efforts will be noticed. Think about it, macro influencers have hundreds and thousands of comments for each post, which is why, for now, it might be a better idea to focus on micro-influencers. This idea bears numerous benefits, starting with an engaged following, all the way to better conversion rates. Social media influence and the number of followers is not the same thing. The sooner you realize this, the better.
3. Make your own merchandise
The old-school marketing technique of promoting your business with the use of merchandise is a great idea, even for one-person startups. Now, even a one-person startup can outsource this task to someone else but, if you decided you could even make these prints on your own. There are a series of techniques such as transfer paper that are simple and effective. Most importantly, they don’t require weeding, whatsoever. Once you have these t-shirts, hats and similar items, what you can do is distribute them to your family, friends and influencer friends. You can even send them out to some of your clients. In this way, you can start nourishing brand loyalty early in the game.
4. Content marketing
There’s nothing more important for establishing trust with your audience than quality content marketing. Start your own blog and make your own content. Due to the fact that you are your entire staff and management, there’s no one who can represent the essence of your company better than you can. In other words, being a one-person startup suddenly becomes a massive advantage. The biggest problem lies in the fact that writing quality content takes time, time that you might not have due to the fact that you’re already stretched thin over all these tasks. Still, the end result is more than worth it.
Keep in mind that how much you commit to this enterprise depends entirely on your own ambition and willpower. After all, you can start a small operation in order to create an additional stream of income while still working on your 9 to 5 job. However, you need to remember that eBay started as a one-person startup and there’s no reason why you shouldn’t meet the same level of success.