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Balancing Content Optimization & UX Via Prototype Experimentation

With all of the ups, downs, and various changes that have been occuring in the internet marketing world, one thing hasn’t changed for quite some time now: content is king. But sometimes marketers become so focused on the content part of their job that they neglect their own platform. They do their best to optimize their content, but it becomes lost in the shuffle due to the terrible platform it’s being posted on.

If you’re wondering why your content isn’t picking up enough steam, maybe it’s time to optimize the platform you present it on. You can optimize your platform by exploring underutilized methods of prototype experimentation.

1.Prototype Experimentation

If you couldn’t put it together by the name, prototype experimentation is creating mock websites and platforms to simulate the final product before introducing it to the public. The reasoning behind this is so the vast majority of bugs are taken care of before going into the proper development and premiere stages. Prototypes are incredibly important for user experience, but they can be time consuming. That’s where a new system of prototyping comes in: rapid prototyping UX.

2.Rapid Prototyping for UX

Rapid prototyping for UX is a method of prototyping in which a site or software is blueprinted rapidly with simple mockups developed around great user experience. These prototypes could start as simple as something you freehand draw or put together with shapes in paint.

The idea is that, with rapid prototypes, you can test and scratch any ideas that aren’t so good from the time they’re tested, rather than farther down the road when people are more invested in their ideas. You can avoid those fights altogether and ensure your platform works splendidly for all trying to use it.

Framer’s auto-code may be one of the most useful tools for rapid prototyping for UX to be recently developed. Using auto-code, you can develop and experiment with code from the get go, allowing your prototypes to operate more like the final product than a simple mockup. You’ll also be able to rapidly iterate new ideas with the instant preview feature. It makes rapid prototyping not only feasible but easier and faster.

3.Reassessing Your UX

While you’re in the middle of prototyping, it may be a good time to ask yourself what you need out of your UX design this time around. It’s worth noting that mobile searches now outnumber desktop searches. So we know purely from that research that optimizing your content platform for mobile is crucial in 2018.

This leads to understanding the necessity of responsive design, or the formatting of websites and software to work properly on all screen sizes and devices. For instance, if you’re using graphics, they may load slower on some mobile devices than desktop devices from file size alone! It would be wise to use something like SVG animations in that case, which are lightweight enough that they don’t really slow down devices. Additionally, there are also web design tools that create an adaptable, responsive website from the point of publish.

Responsiveness isn’t the only UX practice you need to utilize though. Clear organization, readability, easy navigation, and consistent functioning are all important. One could also add “aesthetically pleasing” to the qualities a good platform has. It shouldn’t be much trouble for users to find content, locate contact and about information, or follow links to external websites and applications. And of course, nothing should disrupt their interaction with your content.

4.Adjusting Your Content Optimization Skills

Once you’ve optimized your platform for the best possible user experience, then you can rethink your content optimization or the formatting of content to reach its widest audience. You may have been doing these things already, but it’s always okay to re-evaluate.

5.Use Keywords Wisely

Translation: use the keywords you want your site and content to rank for, but make sure each one is used naturally and, above all, do not stuff. Wise keyword usage is used organically within the first 100 words of an article, according to Search Engine Land.

6.Make Use of Headers and Subheaders

Using the proper headings in your writing platform means creating wise H2s and H3s, which are seen by Google to rank your content based on its purpose. H1s should always be your title tag, so typically they are avoided in WordPress so SERP robots don’t become confused about the title of an article.

7.Include Good External Links

If you choose to reference other websites, it’s always smart to show your sources. However, when it comes to external linking, you want to make sure your sources are good and authoritative. If a site you reference has been flagged by the SERPs as low quality or untrustworthy, it could bring your rankings down. And for Pete’s sake, make sure these links open in separate tabs.

8.Include Internal Links

Internal linking is important for UX of course, but you may be surprised to find out that internal linking passes link juice and help your rankings by adding to your link portfolio. Yes, external links are primarily important for link portfolios, but since you do technically want each page of content to rank on its own, internally passed link juice is a worthwhile endeavor.

9.Write Useful Content

Avoid mediocre content like the plague! First of all, how can you ever expect to build a link portfolio for your content if the content is bad? Second of all, fair or not, readers are hesitant to trust content full of spelling and grammar mistakes. And third, the more useful what you’re writing is, the more likely it is to be shared with other people. This will propel your content, brand, and website to new heights. Content is king, so treat it as such.

Have you ever used prototype experimentation? Have you seen a difference in your content readership, SEO ranking, or promotion due to its effects? Let us know in the comments and replies below!

 

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