As a new business on the market, you’ll find a plethora of guides and walkthroughs that suggest patience, however, patience and inactivity are not one and the same. Sure, when your business starts growing, you’ll find out that the digital footprint of your business grows exponentially and not linearly. This means that the roughest patch that you’re going to hit is the one at the very start. Earning your first viewers, customers, reviews and ratings seems to be the toughest part of this struggle. With that in mind and without further ado, here are the top five methods to give your online presence the quickest boost.
The first thing you need to understand is the importance of paid marketing and there’s no better place for you to start than with PPC. The reason why this is so amazing is due to the fact that no money you invest in it ever gets wasted. Any link or add that doesn’t get clicked, you don’t have to pay for. This means that you get an easy way of calculating how much money a single visitor to your website costs. Also, this will help you break away from the myth that free marketing is just as effective as paid one.
2. Share across all platforms
Even though there are massive YouTube celebrities that are not as big on Instagram or Twitter, you need to understand that there definitely is a correlation between different networks. This means that all it takes for your brand is that content from one of your posts goes viral and the rest of your business might just follow in suit. Sure, the success of your YouTube channel might not mirror the one of your profile on Instagram, yet, it won’t remain unaffected by it either. A win is a win, especially in a scenario where every bit helps. Therefore, you need to share your content across as many platforms as possible.
3. Get some customer feedback
The next thing you need is to get some customer feedback in a form of review. You see, this one is quite hard to obtain without some help, fortunately, there are some services out there that can help you get there a lot sooner. The reason why this is so hard is due to the fact that not every customer can be bothered to leave a review. In fact, things are even worse due to the fact that the probability that a dissatisfied customer will leave an angry review seems to be substantially larger than the idea that someone happy with your service will do the same.
4. The Quantity of content matters
The quantity of your content gives credibility and trustworthiness to your blog. Think about it, if you have just one post on your blog, even if it’s the best piece of content ever written, people will still be quite suspicious about the blog in general. The problem with this lies in the fact that you have to start somewhere. Still, you can facilitate this process a bit by opening up to guest bloggers and contributors, even paying some of them for their work. Sure, this is a tad more expensive but it’s necessary in order to maintain quality and quantity at the same time.
5. Work on your SEO
Lastly, you need to position your website so that it’s much easier to find your business on the search engines. Therefore, you need to start working on your SEO. On-site optimization is an obvious first step but soon, you need to start with keyword research, link building and other vital SEO techniques. By employing a series of specialized platforms you can make this even more efficient. For instance, a reliable blogger outreach service can help you generate a great number of quality backlinks in no time, leading to a quick SEO boost.
The best thing about these five methods is just how quickly they start the digital marketing avalanche in your favor. This is also why it’s a great idea to use them as a core of your early online activity.