Hiring a website designer calls for a sound consideration since you will be trusting him/her with the important task of designing the online face of your business: you need to look good and perform even better; and you will be competing in this with lots of other businesses of varying sizes. Before you begin your search for a web designer, you need to be clear about your requirements like the main purpose of your website, the kind of branding you are looking for, how big or how many pages you want it to be, who is your target audience and how do you plan to convert them, etc. If you are not clear about certain aspects, you can also discuss them with your designer at a later stage. In order to ensure that you get the best for your money, here are some important things you should look for in your website designer:
Web designing needs creativity and lots of it. Be it setting up the website layout, using images or writing content that converts, everything needs to be done in a unique and innovative way. So, you need a creative guy who can help you deliver your instructions and ideas in a way that attracts and appeals to visitors. Remember, online visitors have very short attention span and you only have few seconds to grab their attention. Miss out on this and your website will hardly serve its purpose.
2. Knowledge and Experience
If you can find someone who has knowledge of what works and what doesn’t, half of your problem is solved. See to it that your designer is well versed in the latest web designing tools and techniques. Go through their portfolio and get an insight into the kind of designing they do. Ask whether they possess working knowledge of the latest coding and mark up languages and how long they have been into the web designing business.
3. Search Engine Optimization (SEO)
A good designer is one who can optimize your website for search engines without compromising on its utility and presentation for real visitors. Page load time, image optimization, quality content, etc. everything plays a vital role in deciding how well your website performs in search engines. So, you need to incorporate SEO right from the designing stage. Check out some other websites from the designer’s portfolio and try to analyze how well they’ve been performing in major search engines like Google and Bing.
4. Usability Testing
So your designer says he has optimized your website for the best performance. But how do you know how good will it deliver? Well, you’ve got usability testing techniques like split A/B testing and multivariate testing for it; wherein 2 separate pages are created to compete against each other and the best performing page is incorporated in the website. A good web designer should know about it. Though this may not be a part of the core designing package, ask whether this is offered on additional fees.
5. Within Your Budget
It’s a fact that you can attract high quality designers with higher budget but then it’s equally true that simply throwing away money is not going to get you quality. Base you budget on the size and nature of your project and invite quotes from few shortlisted designers. Ask what all the quoted cost includes from domain name registration, hosting, graphics, content, designing fees, etc. Though it is not advisable to blindly go with the cheapest or the costliest, it is always prudent to consider cost as one of the important factors to base your decision on.