How to Use SEO to Make More Affiliate Sales
Traffic is a common struggle between affiliate marketers; beginners and pros alike.
Some of them approach this problem by throwing money on paid ads and others try to make the most of the free traffic sources out there.
SEO is perhaps the most lucrative traffic source for all affiliates marketers for many reasons:
- The traffic you get is targeted
- Can drive potential buyers to your affiliate products
- Provide you with a steady flow of visitors on daily basis
Once you setup your affiliate website, you need to optimize its content and start doing off page optimization.
And all of this will lead to higher affiliate sales.
Given the complexity of SEO, I have decided to write this article to give you as much information as possible on the latest SEO techniques and ranking strategies.
Before You Start Doing SEO
SEO can take time for it to work and to see results from it.
This is something that makes many affiliate marketers rush to do it and forget that they have to work on their websites first.
Here are some tips to apply to your affiliate website before doing SEO:
- Install Webmaster tools
- Write quality content on your affiliate website (blog posts if it is a blog)
- Fix the problems on your affiliate website
Installing Google’s Webmaster Tools is easy and free; head over there and follow the steps to verify your website ownership.
Google WMT allows you to see which keywords are brining you traffic and which position they rank for.
Such data is imperative if you want to dominate Google’s search pages.
Plus, you get to know if there are any serious issues with your website, since Google send notifications for such issues to your WMT dashboard.
Writing content on regular basis for your affiliate website is great not only from SEO perspective but also because they help you gain the trust of your visitors.
Google loves to provide content rich website to their searchers; writing content on different topics in your niche helps you rank better.
With each blog post you write on your affiliate website you can find yourself ranking for multiple keywords relevant to it.
So writing 3 blog posts a week can drive extra traffic and as the weeks goes by, the traffic adds up.
Fixing simple problems on your website can help you rank better; although such repairs can have small effect on your rankings.
But any advantage you can get with SEO you need to use it.
You need to fix these problems to improve your visitors experience and your SEO standings.
If your affiliate website’s visitors found such issues on your website, they can leave and you could be losing potential affiliate sales.
Doing On-page Optimization for Your Product Reviews
There are many selling techniques in affiliate marketing, and writing products reviews is one of them.
The best thing about selling from your product reviews is that you get to provide your honest opinion and insights on the product.
You get to put images, videos and any other content you think will improve your sales conversion rates.
But with such different non-text content that you put, you will have to make sure they are SEO optimized.
And here are some to do list for your product review page:
Add H1, H2 and H3 tags
The keywords you put in H1, H2 and H3 HTML tags can gives your page a substantial ranking boost.
Google will view those keywords as of high importance and an indication of your content relevancy.
You need to add only one H1 tag on your page; anything more than that will be considered over optimization and can hurt your rankings.
Optimize Your Images
Many affiliate marketers fails to optimize their images which leads to missed SEO opportunities.
Google after all is a computer program which cannot understand images at all.
For that reason, there is something called “alt” tag for any image you put on your review page.
In this HTML alt tag you can describe what your images mean in a textual format; Google now can read this text and understand what the image means.
If you are running an affiliate blog then you could add this alt tag to all your images without the need of any HTML skills.
When you upload your image in WordPress, you can set your alt text:
Add Your Target Keywords
For Google to understand what your product review is all about and to rank it for the relevant keyword, it checks every word on your page.
Back in the days it was effective technique to put the keyword you want to rank for multiple times on the page. A technique called “Keywords Stuffing”.
Now however Google became much smarter and doing this will lead to various penalties that hurt your website’s ranking.
Add the keyword you are trying to rank for few times (no more than 5 times for 700 words product review).
You also need to add other keywords related to your main one.
To find those keywords, search Google for your main keyword and scroll down to the bottom of the page:
These are keywords you need to add to your affiliate product review as well.
Not necessarily all of them, but the ones you think will go well with your review copy.
After all you shouldn’t just optimize your page for Google; you also need to make sure that your product review converts visitors into buyers.
Piece of Advice
Try to create an effective traffic plan for your affiliate marketing business.
Your traffic plan should include SEO, social media and any other traffic source, and try to make them run together.
This can be done by starting out with SEO and at the same time get involved on social media and build relationship with other bloggers in your niche.
You will find that you are getting quality backlinks without even trying; this also helps with your SEO efforts and increases your affiliate sales.
You can look for an affiliate course (Affset) that teaches you SEO in more detailed manner and perhaps even provides you with tools.