How Google Update Will Affect SEO in 2016
As the rules on the Internet are always changing, Internet users and webmasters need to adapt to them. No matter if those changes are induced by Google or by the growing number of competitive websites, everybody who participates in the online community has to be ready for innovations. Among those online novelties, the most influential is the Google Update, meant to enhance the SEO for mobile devices and reduce the number of low-quality websites.
SEO mobile ABCs
With the number of Internet queries performed from mobiles reaching and surpassing the number of desktop searches, Google realized that a large part of their market share has been taken by mobile devices. So, what they did with their mobile-oriented update was to include the website adaptation to mobile searches into the SEO story. Basically, this forced every website that still had not developed a mobile-friendly version to do it immediately when the update was released. The update has been forcing website owners to keep adapting to mobile users since its introduction. Otherwise, they will have lower traffic, which inevitably leads to problems.
Google update and non-mobile sites stats
The update that was introduced on April 21 2014 was called ”Mobilegeddon“, since it was expected to have a huge impact on the virtual world. Although Google did warn website owners and webmasters months ahead of the update launch, a large number of website owners ignored those warnings. According to a study performed by Adobe and brought to you by The Wall Street Journal, non-mobile-friendly websites had a 12% fall in mobile searches. They had to apply new tools and SEO-mobile-friendly strategies to catch their galloping rivals. Everybody who falls down the ladder of the search result pages has to react at once or their online presence becomes pointless.
Mobile SEO in the future period
Since SEO for mobile devices targets pages, rather than sites, the best solution for smaller websites is to apply responsive design tools, which will improve your visibility for search engines throughout your website. On the other hand, bulkier websites will need adaptation to comply with the new rules imposed by Google. That way, design also becomes an SEO category that can affect the overall online existence of your website and the business as a whole. Also, more and more website owners turn to WordPress-based sites, since this platform offers numerous of plugins for smooth mobile optimization.
Where are you?
If you have a website and you have already applied some of the tips for enhancing its mobile-friendliness, you have to get some feedback from the Internet on your efforts. To see how well your website is doing and how recognizable it is by mobile devices, have a go with this SEO site checker. It performs website testing on different levels and even offers some free tools for checking your online position. When you see your place in this newly organized Google environment, you can go after the dysfunctional sides of the site and repair them to start generating more website traffic. When mobile Internet users have more visits on your website, you will see that your overall revenue will also grow.
The future of SEO lies in more delicate, detailed tweaks of websites. This adaptation to mobile users is only the beginning of the brave new Internet, in terms of SEO. Google experts want to improve the quality of content on the web and curb the existence of low-profile, ad-attracting websites. All these features will be part of new Google updates and every website owner will have to adapt to those new circumstances.