Ecommerce Essentials – How to Compete with the Big Guys
The ultimate goal of everyone who starts an ecommerce store of some kind is the same – become as big as Amazon and eBay. Unfortunately, such dreams are probably unattainable, but this does not mean you should give up on putting up a fight. There are smaller big guys that you can still very much compete with, provided you do a few things right.
Do your Website Right
The crucial part of getting your ecommerce the right way is having a website where people will have the fastest, most comfortable shopping experience possible. There are a few things that you need to keep in mind when having an ecommerce website developed.
For one, it needs to be as fast as possible. It is a well-known fact that shoppers leave websites in droves if they have to wait for pages to load. Ecommerce websites also need to be clean and clear, with intuitive features that guide a shopper smoothly towards making a purchase. Security is yet another feature that needs to be handled absolutely perfectly. No one wishes to buy something only to have their credit card data stolen. There is more to developing an ecommerce website, but these are the very basics.
Inventory and Shipping
Once you have a website in place, it is time to take care of your inventory management, storage and shipping. These will be at the core of your ecommerce business as much as your website. Namely, without handling this the right way, your customers will need to wait far too long for the products they purchased. Conversely, if some of your stock is not selling, you might end up with packed warehouse that is only losing you money.
Until you grow enough to run your own warehouses, you will need to choose the best 3PL warehousing you can find and hire their services. Of course, you will need to be really careful about choosing the right solution, because not all of them are the same.
Once you start running your own warehouses, it will be crucial that you utilize warehouse management software as it will dramatically increase the efficiency of your storage and shipping.
The Importance of Marketing
Simply setting up a great ecommerce website with a serious infrastructure behind it is, unfortunately, not enough. In a perfect world, it would be. The reality is such that all e-commerce businesses need to do marketing and do a lot of it. The good news is that with a bit of online marketing, this does not have to burn a hole in your budget.
For one, you will want to start a blog that will be an integral part of your website. It will need to be regularly updated with (hopefully) interesting comment that you will then share on social media and in your emails. You might also want to do a bit of guest blogging so as to increase the visibility of your blog and, consequently your website overall. After a while, you will be ready for advanced ecommerce content marketing and you will be getting new customers from all over the place.
In the end, it is all about getting the basics right and spreading the word about your ecommerce websites. You cannot skip these steps if you wish to compete with the biggest ecommerce players out there.